The right strength is the one you stop thinking about.
Nicotine strength is one of the most confusing parts of switching to vaping, mostly because it depends on the type of device you use, not just how much you used to smoke.
Freebase Nicotine
Used in standard e-liquids at lower strengths, 3mg to 12mg, best suited to sub-ohm devices and bigger clouds.
Nicotine Salts
Smoother at higher strengths, which is why pod systems commonly use 20mg to 50mg salts — closer to the hit of a cigarette in a much smaller device.
Finding Your Number
Heavy smokers, a pack a day or more, usually start higher and step down over time. The goal is a strength where you are not chain-vaping to feel satisfied.